AHSA, the largest vendor management association in the United States, today launched a new logo and brand strategy, marking the most significant change in its visual identity in 15 years.

The new logo is a complete redesign and represents the three parties that make up the AHSA solution; Healthcare Clients, Staffing Agencies, and the AHSA team. The logotype has simple, decisive lines that reflect the AHSA goal of performance and simplicity.

“Our logo better communicates what AHSA stands for today,” said AHSA President Tim Cerny. “After careful consideration, we chose a logo that reflects a more modern look and captures our mission to deliver quality talent and support across the services we provide.”

The logo will be rolled out across AHSA’s digital and physical properties and compliments an upcoming comprehensive redesign of the AHSA website that will make it easier for customers to quickly find the solutions they need.

“Our new logo reflects interpersonal connections. Even the best technical platforms will soon become obsolete, great relationships last a lifetime,” said Cerny.